The 5 Different Logo Design Styles

The 5 Different Logo Design Styles,Where would McDonald’s be without their golden arches, UPS without their brown shield emblem, Each of these logos perfectly encapsulates the associated brand, and yet, each is an entirely different type of logo design.

The same way that food falls into basic food groups, logos fall into 5 basic styles, each with their own unique strengths and weaknesses. Here’s a definition of each logo type, along with some tips on how to choose one that properly represents your company.

Want some help deciding which logo style will work best for your brand? Our logo services team will evaluate your brand and create an original logo that speaks to its core identity.

1. Wordmark (Text logo)

In a recent study of logos belonging to the top 100 brands in the world, 40% of them consisted only of text, often stylized using a unique font. These are known as word marks or sometimes logotypes (since they are logos composed entirely from “type”).

Wordmarks work best when the name of the company is very distinctive. Google has a simple, minimalist logo design, but it works for them in part because their name is so quirky and memorable (not to mention short). The same can be said for Yahoo, P interest, and other brands that use relatively simple text as their company logo.

Text-only logo styles are an excellent choice for smaller companies who are just getting their feet off the ground. When getting the word out about your business is crucial, it’s not a bad idea to have a logo that very clearly communicates the name of your company.


2. Lettermark (Initials)

Simplicity is key when creating a logo, and letter-marks are about as simple as it gets. They’re similar to word-marks in that they’re comprised of text, but highlight the company’s initials rather than their full name.

This can be handy if your organization’s name is difficult to pronounce or especially long. After all, “IBM” makes for a much catchier and more concise logo than “International Business Machines.” When you know that you’ll have minimal space available for branding (like when working with a very small product), lettermarks are a good way to save on size and still provide an indication of your brand’s name.

Additionally, using a lettermark logo design assigns equal visual weight to every word in the name of your company, which may make them easier for customers to remember. “EA” acts as a simple mnemonic device that helps to familiarize people with the “Electronic Arts” brand.


3. Symbol or Icon

This makes them very useful for global companies, since consumers in other countries can associate the logo design with an identity regardless of what languages they understand.

They’re also helpful when the name of your company is very long and doesn’t lend itself well to an abbreviated lettermark; a group called the “Pediatric Ophthalmology Organization” might prefer a brandmark that doesn’t draw attention to their unfortunate acronym.

However, a brandmark logo type can be a risky move. Since it’s only a symbol, a person looking at it won’t be able to see your company name (unless maybe you’re The Company Formerly Known as Prince). That means it might not be the best choice for a new startup or a smaller company that’s trying to get people more familiar with their brand.

Note that in that same study of the world’s top 110 brands, only 10% of them consisted solely of a symbol, suggesting that this type of logo works best for very high-profile companies that are influential enough to be widely recognized by a symbol alone.


4. Text and Symbol

70% of the top brands’ logos incorporate both text and a symbol. Combination marks (occasionally known as iconic logotypes) are the best of both worlds, so it makes sense that they’d be so popular; they spell out the name of a company while simultaneously associating it with a visual icon.

Because combination marks are more complex, they require more time and thought to design effectively. But that extra work gives you a logo design that’s more versatile than most. These logo types can often be split apart, giving you the ability to use the text or the symbol independently if the situation calls for it.

From a legal perspective, combination marks tend to be easier to trademark than symbol-only logos, which can often look a bit similar. Making a logo that resembles a red five-pointed star puts you at odds with every other company with a similar registered logo (Macy’s and ReverbNation, to name a couple), but including unique text can help set you apart.


5. Text Inside Symbol

They tend to resemble the look of an official badge or seal, making them a common choice for government and political organizations, but they’re also used by well-known private companies like Starbucks Coffee and Harley Davidson.

Still, you need to be careful with emblem logos, especially when working with print. Since the text needs to be small enough to fit inside of the symbol in the first place, these types of logos may not always print legibly at smaller sizes.


Conclusion

Deciding on a basic logo style should be one of your very first steps in developing a visual brand. Once you decide which type of logo design will work best for your company, you can choose a logo color scheme, font and other details to represent your identity.


Is there one logo type that you prefer above the rest? Have you noticed any particular trends in the logo styles that companies use? Please leave your thoughts in the comments below!

Techniques for Creative Two-Letter Logos

Techniques for Creative Two-Letter Logos By Logoflow

Though it has unique advantages compared to other logo design styles, using a combination of typography as a visual component can be a tough tightrope to walk, especially when you want it to represent your entire brand. Make your letter-based logos (commonly called letter marks or ligatures) look too much like conventional “pictures,” and they lose their ability to communicate a direct message. But if your letters are too plain-looking, they’ll fail to make a visual impact on the audience.

Fortunately, we’ve rounded up our favorite techniques for creating two-letter logos to help you out By Logoflow

Removing and cropping

Sometimes getting two letters to work as a lettermark isn’t about adding something, but rather removing something in a way that ties them closer together.


Using negative space

When you use negative space in interesting ways (such as including a hidden image), it compels audience to do a double take and examine the logo more closely.

Creating bridges

When letters just don’t want to connect in any natural way, try building a bridge from one letter to the other with additional illustrations, shapes, arrows, or curves. You can use any sort of visual connector, so long as it doesn’t obscure the letters in such a way that renders them unreadable.

Similar letters

When you’re lucky enough to get to use visually similar letters in your lettermark, you can find a lot of success from exploiting those similarities.

Using symbols

Symbols can make it easier for audiences to instantly associate your letter mark with the type of business it represents. It could be an object directly related to what you do, or something more representative of the brand’s personality.

If you’re struggling to remember what a ligature or a crossbar is, it might be time to call in the cavalry. Our professional logo services will take the pressure off and make the logo design process as simple as possible.

Sometimes your ligatures will look like a font that is too tightly kerned, not letters that were connected deliberately. In these cases, try breaking up the kerned look by adding serifs, creating a pattern, or using colors to differentiate between the two letters.

Be careful about creating a “new” letter when you’re combining two similar looking letters. The point of a ligature is to have individual letters that are connected while still maintaining their individuality. Hybrid letters sometimes end up looking nothing like either of the letters they’re made from. If your ligature ends up looking like something totally alien, find a way to break it up so your audience understands.

Try different combinations of techniques to create something unique and new. However, avoid overloading your lettermark with too many bells and whistles. The more alterations you put a letter through, the harder it is to read

Always remember that the “letter” part of the word “letter mark” is the most important. You can alter, move and change the letters all you want, but when it starts to look more like a symbol or picture, it stops being a letter mark. 

Important To Have A High Quality Logo

Important To Have A High Quality Logo

it’s the Logoflow the Starbucks Mermaid, businesses have capitalized on the power of having a high quality logo as a means of leaving a strong and lasting impression.

Though easily taken for granted, it’s hard not to underestimate the significance of having a visual brand signifies to help your business stand out. Below we take a look at four reasons your business needs a high quality logo.

When you think of the largest companies in the world, what do you?

The Logo Is the Brand

One of the easiest ways to draw attention to your brand is with a striking logo.

Think of Apple: while their products are firmly within the consumer electronics category, they are all bound by the bitten-apple logo. There’s so much power in this visual that people wear it on clothing and put its sticker on the bumpers of their cars. You could even go to The Memories Place and get all your favorite logos printed on a blanket and be left with a desirable item.

Such is the strength of their brand that such a simple logo can carry such cultural cachet.

The Most Powerful Marketing Tool

When brands tease upcoming products, how do they often do it?

Mercedes-Benz, for example, will often show a car lost in shadows or obscured by cloth, only the familiar three-pointed star visible.

Why would they do this? As an auto manufacturer, shouldn’t they focus on the actual vehicles?

Any car is representative of a specific moment in time. The Mercedes-Benz badge, on the other hand, speaks to an entire history of the automobile. It draws on the strength of every successful vehicle they’ve had without being bound by a specific time period.

It’s An Invitation to Customers


Both the Apple and Mercedes-Benz logos, through their history of success, have an even greater strength: aspiration.

Our Mercedes ad from above is so effective because knowing that there’s a new Mercedes available, regardless of specifications, is enough to pique most people’s interest.

The idea that a brand’s logo can imbue us with an increased sense of worth is incredibly powerful. By creating a high quality logo you increase your chances of joining these ranks.

A Good Logo Is Welcome Anywhere


Important part of any goods being sold. Even beyond exterior wrapping, placing a great logo right on your products creates awareness.

While a poor logo can be distracting, a high quality logo can easily be placed in any number of places. On products, advertisements or promotional materials, it’s wise to rely on the power of a simple, well-designed logo to convey your brand’s story.

Final Thoughts On a High Quality Logo



Logoflow design a Outstanding & Creative Logo For your business, whatever your market, having a great logo helps your brand stand out from the crowd. It has the ability to take your brand’s message and easily share it with the world.

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Tips To Design The Perfect Business Card

Tips To Design The Perfect Business Card

The fact is, a lot of business cards have Done by Logoflow designers. No one wants to hold on to something that looks and feels cheap—at least, not for very long. And that means the person whose name is on that card isn’t getting their money’s worth.

But as a designer, you have the power to create an exceptionally unique business card that recipients will hold onto for months (or even years!) Of course, most cards look so much alike, it’s easy to get stuck in a creative rut. You’ll need to break out of the box, which is why we’ve made this step-by-step guide to help you design the perfect business card.

1) Plan ahead

It’s best to start with a little research so you know what to put on the business card. Talk to your client about their goals and fill out a creative brief. Then, collect templates or real business cards to use for inspiration—you’ll find plenty of online design galleries, like Behance—and examine each one. Which concepts might help you meet your design goals? Which ones won’t?

Before you adopt an idea that you like, think about the rules of design that made it work. A black background looks sophisticated for a lawyer, but for a baker, black is more likely to remind patrons of overcooked pastries. Any idea that won’t meet your client’s needs isn’t worth putting on their business card

2) Name and title

It’s sad to think that some people actually use business cards with no name anywhere. No-name cards are pretty much useless because prospects want to connect with an actual person, not some anonymous “contact.” A name and job title let people know who your client is and what they do.

You can even spice titles up to make them more unique, so long as you avoid industry jargon and clichés—while you’re at it, go ahead and remove “ninja,” “guru,” and “rock star” from your vocabulary. Something simple like “Lawn Artist” in place of “Landscaper” can do the trick.

3) Company name and logo

Prospects need to trust not only the cardholder, but the brand the cardholder represents. That’s simple enough if your client is self-employed. When your client works for a company, you can help establish brand trust by emphasizing the business’s name and logo.


4) Phone,Email and URL

Phone numbers are extremely important. Believe it or not, some people still prefer talking on the phone because it’s more personal than a website and less likely to be misinterpreted than an email.

If you’re dealing with multiple numbers, be sure to label which number is which. You’ll also probably want to avoid including any personal, non-business numbers (unless the client’s friends and family are the target audience).

Most people pair email and web addresses together. That way, prospects can either contact your client directly or explore their website on their own.

As with phone numbers, only use your client’s professional email address, not a personal address that they only use with friends and family, so the card doesn’t come across as too casual.

You may want to link to a blog, video, or about page that “introduces” prospects to your client. Just make sure the URL isn’t too complicated. You can use a custom URL shortener like Bitly to make the address easy to read and remember.

5) Address


Would you wear a parka in the Bahamas? Of course not. It’s unnecessary and bulky—just like a physical address on a card for someone who only works online. When your client has a strong web presence, you can skip the address to save space. Only include it when your client relies on in-store visitors.

5 Creative Real Estate Logo Design by Logoflow

5 Creative Real Estate Logo Design by Logoflow

There are over 90,000 real estate brokerage firms in the United States. In order to stand out from the competition and make yourself known, it’s important to build a trustworthy brand. Spending time on your real estate logo design is one way to do this.

Your logo makes it easier for potential clients to remember your firm. They’ll see the logo posted on “For Sale” signs, and printed on business cards. This recognition will help build your credibility.

So what are you waiting for? Here are five easy tips by logoflow designing a great real estate logo.

1. Keep it Simple

One of the most important rules to remember when designing a new logo is to be simple. Complex logos that use too many colors or design features are hard to understand quickly. Also, it is easier for customers to remember simple logos.

When designing your logo, choose a basic color palette with 2-4 colors. If you decide to use a combination of graphics and text, select one graphic feature and one font for the logo.

2. Think about the Medium

No logo exists in a vacuum. Your logo will be used everywhere from your website, to your pens, to billboards. When designing the logo, make sure it will fit well and look good where you plan to use it.

If you plan to use the logo in many different kinds of places, you may want to consider making more than one version. This way, you can use the smaller or shorter version in places where there is less space to print.

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3. Make Use of Colors

One of the factors that make logos so recognizable is the choice of colors. For instance, Coca-Cola is instantly recognizable because of its famous red and white color combination.

When choosing colors, consider what you want those colors to say about your brand. Colors like blue tend to communicate trustworthiness, while green indicates new beginnings, nature, or wealth.

4. Choose Your Font Carefully

No matter how interesting your color is, it will not be useful unless folks who see it associate it with your brand. For this reason, you want to make sure that the font you use to include your company’s name in the logo is clear and easy to read.

5. Don’t be too Generic

While your logo design should always err on the side of simplicity, it is possible to be too minimalist. You want to add enough unique features so that your logo represents your brand specifically.

For instance, if your real estate business specializes in rent to own homes in Utah, it shouldn’t look the same as a business that sells luxury homes in Palm Springs. Make sure that the color and design choices align with your company’s image and mission.

Developing the Perfect Real Estate Logo Design by LOGOFLOW  these tips in mind, you will be able to create a unique logo that makes your real estate business stand out.


Check out our Profile online logo maker to get started today!

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5 Essential Fashion Logo Design By Logoflow

Hello World : here are certain iconic logos that we can all immediately think of. But despite that, some companies still underestimate the importance of their logo.

The truth is, company logos matter and the approach you take to designing one should depend on the industry you’re working with. Fashion logo design can be more creative and artistic because that’s the nature of the industry as well.

If you’ve been tasked with creating a logo for a clothing company, you should be aware of some best practices. Read on for five tips that will help you design the perfect logo.

1. Make Use of Color
Even the most corporate clothing company is still in the fashion business, which is by nature a creative field. As a designer, that should give you more creative freedom when creating the perfect logo.

Think of the way you want a customer to react when they see the logo and consider what colors work to accomplish that. There is a strong connection between emotion and color, so you want to be sure that the hues you’re using make the customer feel the way you want them to.

2. Get to Know the Brand
Fashion logo design is not a “one size fits all” kind of task. The fashion industry is broad, and one company’s personality can vary vastly from another’s.

Get to know the company’s personality by spending time on its website or talking to stakeholders, and let that personality guide your creative process.

If the client you’re working with caters to a higher end, chic clientele, you want to keep your design simple and elegant. Conversely, if a client is more whimsical, you can make your design a little bolder to reflect that.

3. Understand the Target Customer

Just as it’s important to know the personality of the brand you’re working with, you also need to understand the customer they are targeting. That will influence your logo design.

A brand like Nickis, for example, sells children’s clothing and accessories. Its target customer would be parents with kids age 0-16. A logo that is appropriate for that audience is not the same as a logo that would appropriate for a woman in her early twenties shopping at an outlet site.

4. Make It Simple and Shareable
A logo design should be memorable, and there are two main factors that go into that. First, the design should be simple enough that people can understand it immediately. This isn’t the place to confuse customers or make them think. You want something that they can look at, understand, and engage with right away.

Second, the design should be sharable. Think about how important images are on social media. The logo you design should contribute to their social media profile in a positive way that is on-brand with its other messaging.

5. Be Open to Inspiration
Knowing everything you can about the clothing company and the target customer can provide important guidelines for logo design. But to truly create something that stands out, you’ll also need creative inspiration.

For fashion, be open to finding inspiration as you’re walking down the street.

You may see someone dressed in the style that the company caters to, and that could help you understand what direction the design should go in.

Ready to Get Started with Your Fashion Logo Design?

Once you have the inspiration and insights you need to create the perfect logo, you should be able to rely on the easiest online logo maker to get it done. For more information on how to get started, please view our tutorials, which will provide you with all the information you need.

Logo Designing By Logoflow

Logoflow Just as some people ask, “What’s in a Name?”, others might venture to inquire, “What’s in a logo?” The answer is, a company’s entire identity. What is the first thing you think of when you hear a reference to the Betty Crocker baking company? The image of the gentle, smiling homemaker that adorns every box. What image do you immediately identify with Apple Computers? A metallic apple with one bite missing.

It is evident, then, that a strong image makes an impact. And at logoflow, we can give you a clear, sharp logo of beauty and character; one that will automatically identify your company in the minds of the public. When current and potential customers see this logo, they will automatically conjure an image of your company, its products and services; and, due to the striking appearance and superior visual quality of the logo, you, your co-workers and your employees will be very glad they did.


At Logoflow, we will not simply supply you with a cool but sketchy picture to stick at the top of your website. Indeed, we will conjure a logo which truly represents your company, its identity, its mission and its services. Through the sheer force of a single, very powerful image, we will tell people who you are and what you do.


Logo Designing involves far more than the creation of a pretty picture. Indeed, an artist could generate a beautifully designed graphic of a pure, dew-glistened red rose; yet just how would that logo look on a website which advertises the services of an auto mechanic? In that case, a pure, dew-glistened red Cadillac might more closely fit the bill!



An Logoflow representative will sit down with you to find out not only your personal desires and preferences when it comes to logo designing but the true nature and identity of this information. Based on all of this collected information, we will present you with a professionally designed and technologically advanced logo design that not only works for you it will be and become you

I Will Design 3 Modern Minimalist Logo In 24hrs

Best Quality Logo on Fiverr | 11K+ Happy Clients Worldwide

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What you will Get in 5$

• Two unique logo (same company, logo name) in 3000 x 3000  Pixel size    
• JPEG or PNG  format
• Outstanding customer support
• 24 X 7 VIP support
• MONEY BACK GUARANTEE
• Lifetime support for you

All the design will be design and deliver within 24 hours 
( so I am also Design, Web Banner, Facebook Fan Page, Business Cards, Letterhead, Cover, Box design and Icon .so If you need Please contact me before place your order )

We do not copy from other websites.

 one of the best places when you can find talented logo designers, with a natural talent and ability to listen, to absorb and visualize the needs of their clients. They give you the possibility to choose from 2 kind of logos, in different formats, different sizes a lifetime support and if you don’t like it you can take your money back with 100 % guarantee.

WARNING

• Under regular gig  we don't make any illustrative, mascot, cartoon, logo vector or 3D style designs.
• Please do contact before order for any Special Requirement
• we have OFF on SUNDAY
• The all modification take a 24 Hrs after deliver the design.

The tools needed to be a logo designer

Logoflow

Secret Ninja of logo design, businesscard, is here to rock your world!

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A Computer:

Personally I use a 42 inch desktop, which I have set up in my office. For me working on a larger screen is the best place to develop my logo designs, allowing me to zoom in and out to create perfect artwork.

For times when I’m out and about I also have a 15 inch macbook. It means I can work in a cafe, or even a park when the sun is out, which sometimes helps with inspiration.

Sketchbooks:

My designers might feel the need to develop their ideas directly on a computer, but they’re making a mistake. The sheer freedom and speed that comes from sketching makes it the best way to develop ideas. There’s been so many times when I’ve personally scribbled down an idea only for a ‘happy accident’ to happen, which has developed into a stronger idea that I would never have considered in my mind alone.

A larger sketchpad, such as A3 size can be used for desktop use. This is for times of deep focus when you will be brainstorming ideas, so it’s useful to be able to see all of these ideas on a single sheet of paper, and not have the distraction of flicking back and forth.

My personal preference is a blank sketchpad rather than those with a grid. The reason for this is because I don’t want my ideas to be restricted by a grid – ideas should be just that – ideas, and ideas should have no limits. You can refine and perfect them with a grid once working on a computer…


Vector Graphics Software for Logo Design:

Once you have a computer you will also need the right software. For logo design you’ll need a vector graphics editor.

Unlike raster images, which are made up of pixels, Vector graphics are based on paths, points, lines, cures and shapes using mathematical equations, which mean they can be scaled indefinitely without any loss of quality.

The industry standard vector software is Adobe Illustrator, however, there are other options available, including those that are free.


Adobe Illustrator:

As already mentioned, the industry-standard vector graphics software is Adobe Illustrator, therefore, if you’re serious about designing logos professionally this should be your preferred choice.

Tools such as the Pen tool (creating Bézier curves and straight lines), and the pencil tool (freehand drawing with simple paths) allows you to easily draw anything you can imagine, with precision. Combined with the Pathfinder tool, you can quickly and easily build accurate shapes as needed – really it’s amazing.

Illustrator also has a wide range of plugins available allowing you to extend the capabilities. For example, I frequently make use of LiveSurface, so I can test my logo designs in real-word settings. I also frequently use VectorScribe, so I can quickly and effortlessly clean up my artwork, making sure it uses the least amount of points possible. Both of these examples are amazing, so be sure to check them out.

The cost of Adobe Illustrator is the most expensive on this list, however, I feel it’s reasonable, costing £10.15 per month for individuals or £20.49/mo if you’re a student. Alternatively, it can be purchased within the full Adobe Suite should you also wish to use design software such as Photoshop and InDesign.

Fonts:

Almost every logo design will make use of typography. Either one that you create yourself from scratch, or, and more likely, one that you have downloaded or purchased. There are literately millions of fonts out there, some are free, and others are paid. Firstly, lets look at the free options available.


Design Cuts:


Although not a font foundry, the team at DesignCuts often release discounted bundles of fonts and other design resources, which, are very often worth buying. Throughout the year you’ll be able to purchase hundreds of high-quality font families for $10, which normally cost thousands.

How to start building up your design portfolio

How to start building up your design portfolio

Top tips for filling up your portfolio after graduation.

Secret Ninja of logo design, businesscard, is here to rock your world!

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Graduating from design school and trying to get your first job can be one of the most frustrating times in your career. You need a design portfolio to get a job, but you haven't had a full-time design job before, so what are you going to put in it?

There are quite a few different things you can do to help bulk out your portfolio – and not all of them involve designing for free. These tips don't just apply to recent graduates, either – if ever you find that your portfolio could do with a refresh but you're not getting to right client projects to do so, come back to these ideas and give one a go.


01. Work on your own brand

Your personal brand is your first chance to make an impression
It's not just a good portfolio that will impress potential clients: how you present yourself to clients is, in itself, an opportunity to provide them with a sample of your work. Having a solid brand identity for yourself as a freelance designer will also help you seem much more professional.


So, why not design yourself a logo, some business cards, and a slick website to showcase your other work. Take the advice of experienced graphic designers and spend 75 per cent of the time you work on client work again on developing your own company image.

02. Help a local business

Look close to home for your first clients
Whether it's a local charity, a company belonging to a friend or family member, or just a place where you really enjoy the service – you can always make the first move and volunteer your services. If you've noticed that your favourite café's menu could be better, why not suggest that to the owners?

If you've chosen not to work pro bono, then make sure you charge for your work. 

03. Create your dream project

Set your own brief tailored to the kind of work you want to do
Clients want to see how well you are able to work to a brief and design according to their specific needs. However, there's no rule to say that your portfolio has to be filled with real life projects. If you don't have any examples to show off your best skills, why not make up your own brief?

The advantage of these kinds of projects is that you can imagine your perfect job and picture your ideal client. What type of design work would they need? This way, you are making your portfolio more attractive to the kinds of people that you actually want to work with, not just the kinds of people you end up working with. Just make sure you flag up that it's a personal project on your portfolio site. 


04. Enter design competitions

Awards give you recognised accredation
Third party recommendations are always more convincing than self-promotion. By winning a competition, you'd be proving that you can out-do several other designers in front of a panel of impartial judges – possibly the best third party recommendation you could hope to receive.

There are a whole host of recognised accreditations out there that would look as good on your CV as paid work, if not better. In fact, the Adobe Design Achievement Awards were created specifically to help students and recent graduates launch their careers.

Whatever you do, make sure you retain copyright of anything you submit. Which leads us onto our final tip…

05. Avoid online design marketplaces

Avoid spec work – it's bad for you and for the wider industry
These sites are the cause of substantial debate within the design industry. Online design marketplaces, such as 99designs and Crowdspring, enable employers to post briefs for professional designers to ‘compete' for. 

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Yes, that means that new designers have as much chance as experienced designers of being picked for the job. But it also means you have to put in a lot of time and resource into a design, and there's no guarantee that the employer will like your concept the most. 


This is spec work and, while it's rife in the creative industry, can you imagine asking a plumber to work for free in the hopes of being paid? You wouldn't eat at different restaurants and only pay at the best one. In the same way, you should never work for free (unless it's pro bono work). Doing so is not only bad for you, it's harmful to the wider industry too.