Best logo designer on Fiverr.

How much should I charge for a logo???

Here i am Logoflow, I keep it simple for myself and my clients by charging fixed priced. However, I don’t feel this is the right approch ongoing, especially if I want to build a successful business. As all identity designers know, some projects take substantially longer than others, and in some cases, your work has more value to the business.

how can I be more productive, efficient and profitable. Part of this thinking has included reviewing my logo design prices… am I charging enough?

The Ultimate Guide to Logo Design

In it’s simplest form, pricing your logos comes down to one thing.
Value. Value is the regard that something deserves. It’s the importance, worth, or usefulness of something. I hear it all the time, “How much should I charge for a logo?”
It’s a fair question, but one that can’t be determined universally—your logo rates are not a one-size fits all type of scenario.

And really, that’s the beauty of it. We have the opportunity to price our logos based on the value each one of us provides.

Value-based pricing is all around us.

Starbucks sells a cup of coffee at a premium price — about $3. On the opposite side of the street a cup of coffee from McDonald’s goes for $1. Consumers are willing to pay a premium, but only if there’s enough value to pump into that $10 you’re about to hand the Starbucks cashier.

Let’s say a designer creates a custom logo for only $80.If I asked them if they thought their logo design services are worth $100, they would emphatically say, “No way”.

 So why do some of us settle for cheaper logo pricing when we know our logo services are worth more?

To figure out the “why”, we have to discover root of the decision to settle on the cheap price, and the role we play in the cheapening of our work.
Here are a few reasons we can settle for pricing our logos too cheaply:

 1. Fear.

Not knowing where the next project is coming from can be a scary thing. You’ve got bills to pay, expenses to cover and taxes to plan for. Fear has a crippling nature. It not only has a numbing affect on our decision making, but stunts our creativity too.

We can’t let fear put a strangle-hold on how we price our logo services…not to mention creativity. There’s good news, though.

We can easily counteract these fears by having a backup plan—a shortlist of avenues to get new design leads/jobs. With a plan in place to acquire new leads, you won’t be tempted to decrease your logo rates just for a better chance at winning the project.

Instead, you’ll be worry-free when design inquiries are sparse.

Also, check out this list of 100+ graphic design resources to make your work more efficient and cost-conscience.

 2. Lack of conversion-centered focus.

You’re a creative who wants to do just that…be creative. And that’s completely understandable. But there’s another world that many designers aren’t as attune to. I’m talking about the world of SEO (search engine optimization), A/B testing, analytics strategy, heat mapping, conversion-centered design and conversion rate testing.

Let’s briefly focus in on one of these avenues that won’t take up a lot of your time, but will pay big dividends for your design business.

Conversion rate testing. I’ve found that taking the time to optimize for conversions has correlated to winning a larger percentage of design projects, and in turn, positively impacts design rates.

A higher conversion rate will create a higher demand on your design business. Next to expertise/quality of work, having a high demand is one of the easiest ways to raise your logo design rates.
In order to reach a higher demand, winning more clients is great avenue to pursue. If your demand increases, your logo rates can follow suit. Here’s a conversion test that you need to try out…

I did a simple test to see how many design clients I won from email, and how many were won from a phone call. Pretty straightforward.
The results were eye-opening. The analytics showed a 21% conversion rate when I just used email. But when I was able to speak with the potential client over the phone, the conversion rates skyrocketed to about 65%. That’s a 309% increase!

In other words, you just tripled revenue from this one small change.
This is the power of testing your conversion rates.

Remember…higher conversions mean more revenue, more revenue means your logo rates have more breathing room to increase.

Constantly tweaking and optimizing seemingly small parts of your design business will positively impact your bottom-line over time.

Trust me, if you’re willing to put in the time to optimize for conversions, you’ll increase the demand on your business.

You’ll set yourself up perfectly to price your logos exactly where they need to be.

 3. Your logo rate is…comfortable.

The biggest mistake I see my fellow logo designers make is keeping their logo rates the same for years on end. They get comfortable with a rate which prospects often say “yes” to. Since they say “yes” so much, it has to be the perfect number, right? Not exactly.
Think of your logo portfolio from a couple years ago. Most of us would say that we’ve learned and improved quite a bit over that 2 year timeframe. Many of us would even cringe at some of our old logos. We don’t want some of them to see the light of day. Why?
You’ve upped your game. You’ve honed your craft. You’ve gained valuable experience.

David Airey developed a design pricing formula which I feel is pretty much spot on. Take a look at the formula below to get a better idea for each factor that plays into determining your logo rates:

 Level of expertise
+
Project specification
+
Turnaround time
+
Service and support
+
Level of demand
+
Current economy
+
Physical location
=
Total Cost

 There’s a reason why “level of expertise” is at the top.

Knowledge, skill and design quality all make up this category of expertise. These are some of the biggest determinants of value when your pricing your logo services.

Don’t do a disservice to yourself with a stagnant price which represented your work from a couple years ago.

If you need to set a reminder each quarter to take another look your pricing, get it done. Constantly reevaluate your logo rates so they represent the real value you bring to the table.

social media is transforming logo design

Almost everyone has a smartphone, and almost all of us use Social Media. It’s transformed how we communicate and consume content on a daily basis. This change is having a direct impact on how designers are approaching logo design, and in this blog, I want to talk through a few of the developments I’ve noticed.

Social media has become one of the fastest, cheapest and easiest ways to interact with your target audience. For that reason, it’s very likely to be the place where people will see and engage with a companies brand identity the most.

Logoflow Designing for small sizes is nothing new. It’s common practice to design a logo that’s versatile (read my SMART logo principles for more common practice logo design tips), but before social media, a super tiny logo was not so important. In the pre-smartphone-era, a logo would most commonly be seen in an email signature, on the top bar of a website, on the packaging, and the shops exterior – meaning 50mm was realistically the smallest a logo would be seen (I’m ignoring 16-pixel favicons as they have always been tucked away anyway). Here today, because of social media, for an identity to have an impact it must look good at super tiny sizes.

An example of a brand identity that’s evolved because of the developments in social media is The Premier League, who launched a new logo in February 2016 designed by global agency DesignStudio and Robin Brand Consultants.

appearing somewhat unprofessional. The revised design includes only the lion’s head, which is a much more simplified icon that looks great on social media, yet still has a dramatic impact at larger sizes too.

The term ‘Logo Systems’ has been used to describe this type of logo, and they are designed as a framework that can be modified, whilst remaining identifiable

It has a lot of power and influence. By changing only her twitter icon to a variant of its logo, Hillary Clinton is able to draw attention to any topic, without using words or any other imagery than her logo.


When a logo is launched it sparks huge discussion online. Thanks to social media we can instantly share our opinions of a logo, and every man and his dog have an opinion to share. What’s scary is that this feedback is instant, and globally visible to anyone, meaning both the company it represents and the designer responsible will see every word of it.

TECHNIQUES TO DESIGN KILLER GRAPHICS

Logoflow Good graphics will go a long way towards making a blog post look interesting and high quality. Today I want to show you how to create graphics that make people want to read and share your work. Let’s talk about where you can find good photos. There are tons of sources, but let’s focus on just three (you can suggest more in the comments).


FreeImages.com

I’ve used this site for nearly a decade. It used to be called sxc.hu, but they’ve just rebranded with a more user friendly name. Create an account and then you can search and download thousands of high quality images.


Unsplash

Unsplash is a collection of completely free (you don’t even need to attribute the photographer) photos. They release a new bundle of 10 photos every 10 days. And the quality is fantastic! The only issue is that there are now so many amazing photos that it is hard to find exactly what you are looking for. My solution is to scroll quickly through the site (it has infinite scrolling) and open each new photo in a new tab. Here are three random photos from Unsplash:


Flickr Creative Commons

If you need something more specific, Flickr Creative Commons search has been my go-to place for years. When doing an advanced search you can specify what licenses you want to search within. In most cases you need to attribute the photographer, but that’s easy with a simple text link.

1. Adding color + detail

A photo will add a lot to any blog post, but anybody can use the sites I mentioned above to get one, so you’ll have to take a couple of extra steps if you want your image to stand out.

Here’s a short video tutorial on how to turn a good, but very common, photo into something unique to your site.

2. Icons

Logoflow next go-to method is to add icons. You can create simple, effective graphics just by adding a few simple icons to it. This image was for a post about how content combined with marketing automation can lead to new clients. Originally I was going to design something fancy to illustrate the point, but then I realized I could get a similar effect in five minutes if I used three free icons.


3. Photos + Icons

To take your images to the next level, tell a new story with your photos by combining them with icons.


4. Making text interesting

It’s often tempting to write your post title into the image itself. That’s fine, but only if you do something interesting with it. Pat Flynn does a great job with that on his blog. Notice how he lays two fonts creatively on top of a relevant photo. Just be careful with this; 


5.Using color

The easiest thing to do is simply add some color. Ideally, you should use a color that matches your image. Here’s a simple tutorial in which I’ll also show you how to add a shadow detail to the text:


6. Shapes and lines

The next technique is to add simple shapes and lines to make your text more interesting. That’s what I did for this ‘designing with CSS3’ post. The simple blue banner really makes the post title stand out. Combining a photo with some fancier text designs can make a great background.


Sometimes you say something so smart that you want to make sure everyone reads it. You can pull that out into a little graphic to show off just how intelligent your ideas really are.

https://goo.gl/W79D4z

The 5 Different Logo Design Styles

The 5 Different Logo Design Styles,Where would McDonald’s be without their golden arches, UPS without their brown shield emblem, Each of these logos perfectly encapsulates the associated brand, and yet, each is an entirely different type of logo design.

The same way that food falls into basic food groups, logos fall into 5 basic styles, each with their own unique strengths and weaknesses. Here’s a definition of each logo type, along with some tips on how to choose one that properly represents your company.

Want some help deciding which logo style will work best for your brand? Our logo services team will evaluate your brand and create an original logo that speaks to its core identity.

1. Wordmark (Text logo)

In a recent study of logos belonging to the top 100 brands in the world, 40% of them consisted only of text, often stylized using a unique font. These are known as word marks or sometimes logotypes (since they are logos composed entirely from “type”).

Wordmarks work best when the name of the company is very distinctive. Google has a simple, minimalist logo design, but it works for them in part because their name is so quirky and memorable (not to mention short). The same can be said for Yahoo, P interest, and other brands that use relatively simple text as their company logo.

Text-only logo styles are an excellent choice for smaller companies who are just getting their feet off the ground. When getting the word out about your business is crucial, it’s not a bad idea to have a logo that very clearly communicates the name of your company.


2. Lettermark (Initials)

Simplicity is key when creating a logo, and letter-marks are about as simple as it gets. They’re similar to word-marks in that they’re comprised of text, but highlight the company’s initials rather than their full name.

This can be handy if your organization’s name is difficult to pronounce or especially long. After all, “IBM” makes for a much catchier and more concise logo than “International Business Machines.” When you know that you’ll have minimal space available for branding (like when working with a very small product), lettermarks are a good way to save on size and still provide an indication of your brand’s name.

Additionally, using a lettermark logo design assigns equal visual weight to every word in the name of your company, which may make them easier for customers to remember. “EA” acts as a simple mnemonic device that helps to familiarize people with the “Electronic Arts” brand.


3. Symbol or Icon

This makes them very useful for global companies, since consumers in other countries can associate the logo design with an identity regardless of what languages they understand.

They’re also helpful when the name of your company is very long and doesn’t lend itself well to an abbreviated lettermark; a group called the “Pediatric Ophthalmology Organization” might prefer a brandmark that doesn’t draw attention to their unfortunate acronym.

However, a brandmark logo type can be a risky move. Since it’s only a symbol, a person looking at it won’t be able to see your company name (unless maybe you’re The Company Formerly Known as Prince). That means it might not be the best choice for a new startup or a smaller company that’s trying to get people more familiar with their brand.

Note that in that same study of the world’s top 110 brands, only 10% of them consisted solely of a symbol, suggesting that this type of logo works best for very high-profile companies that are influential enough to be widely recognized by a symbol alone.


4. Text and Symbol

70% of the top brands’ logos incorporate both text and a symbol. Combination marks (occasionally known as iconic logotypes) are the best of both worlds, so it makes sense that they’d be so popular; they spell out the name of a company while simultaneously associating it with a visual icon.

Because combination marks are more complex, they require more time and thought to design effectively. But that extra work gives you a logo design that’s more versatile than most. These logo types can often be split apart, giving you the ability to use the text or the symbol independently if the situation calls for it.

From a legal perspective, combination marks tend to be easier to trademark than symbol-only logos, which can often look a bit similar. Making a logo that resembles a red five-pointed star puts you at odds with every other company with a similar registered logo (Macy’s and ReverbNation, to name a couple), but including unique text can help set you apart.


5. Text Inside Symbol

They tend to resemble the look of an official badge or seal, making them a common choice for government and political organizations, but they’re also used by well-known private companies like Starbucks Coffee and Harley Davidson.

Still, you need to be careful with emblem logos, especially when working with print. Since the text needs to be small enough to fit inside of the symbol in the first place, these types of logos may not always print legibly at smaller sizes.


Conclusion

Deciding on a basic logo style should be one of your very first steps in developing a visual brand. Once you decide which type of logo design will work best for your company, you can choose a logo color scheme, font and other details to represent your identity.


Is there one logo type that you prefer above the rest? Have you noticed any particular trends in the logo styles that companies use? Please leave your thoughts in the comments below!

5 Creative Real Estate Logo Design by Logoflow

5 Creative Real Estate Logo Design by Logoflow

There are over 90,000 real estate brokerage firms in the United States. In order to stand out from the competition and make yourself known, it’s important to build a trustworthy brand. Spending time on your real estate logo design is one way to do this.

Your logo makes it easier for potential clients to remember your firm. They’ll see the logo posted on “For Sale” signs, and printed on business cards. This recognition will help build your credibility.

So what are you waiting for? Here are five easy tips by logoflow designing a great real estate logo.

1. Keep it Simple

One of the most important rules to remember when designing a new logo is to be simple. Complex logos that use too many colors or design features are hard to understand quickly. Also, it is easier for customers to remember simple logos.

When designing your logo, choose a basic color palette with 2-4 colors. If you decide to use a combination of graphics and text, select one graphic feature and one font for the logo.

2. Think about the Medium

No logo exists in a vacuum. Your logo will be used everywhere from your website, to your pens, to billboards. When designing the logo, make sure it will fit well and look good where you plan to use it.

If you plan to use the logo in many different kinds of places, you may want to consider making more than one version. This way, you can use the smaller or shorter version in places where there is less space to print.

https://goo.gl/W79D4z

3. Make Use of Colors

One of the factors that make logos so recognizable is the choice of colors. For instance, Coca-Cola is instantly recognizable because of its famous red and white color combination.

When choosing colors, consider what you want those colors to say about your brand. Colors like blue tend to communicate trustworthiness, while green indicates new beginnings, nature, or wealth.

4. Choose Your Font Carefully

No matter how interesting your color is, it will not be useful unless folks who see it associate it with your brand. For this reason, you want to make sure that the font you use to include your company’s name in the logo is clear and easy to read.

5. Don’t be too Generic

While your logo design should always err on the side of simplicity, it is possible to be too minimalist. You want to add enough unique features so that your logo represents your brand specifically.

For instance, if your real estate business specializes in rent to own homes in Utah, it shouldn’t look the same as a business that sells luxury homes in Palm Springs. Make sure that the color and design choices align with your company’s image and mission.

Developing the Perfect Real Estate Logo Design by LOGOFLOW  these tips in mind, you will be able to create a unique logo that makes your real estate business stand out.


Check out our Profile online logo maker to get started today!

https://goo.gl/W79D4z

Logo Designing By Logoflow

Logoflow Just as some people ask, “What’s in a Name?”, others might venture to inquire, “What’s in a logo?” The answer is, a company’s entire identity. What is the first thing you think of when you hear a reference to the Betty Crocker baking company? The image of the gentle, smiling homemaker that adorns every box. What image do you immediately identify with Apple Computers? A metallic apple with one bite missing.

It is evident, then, that a strong image makes an impact. And at logoflow, we can give you a clear, sharp logo of beauty and character; one that will automatically identify your company in the minds of the public. When current and potential customers see this logo, they will automatically conjure an image of your company, its products and services; and, due to the striking appearance and superior visual quality of the logo, you, your co-workers and your employees will be very glad they did.


At Logoflow, we will not simply supply you with a cool but sketchy picture to stick at the top of your website. Indeed, we will conjure a logo which truly represents your company, its identity, its mission and its services. Through the sheer force of a single, very powerful image, we will tell people who you are and what you do.


Logo Designing involves far more than the creation of a pretty picture. Indeed, an artist could generate a beautifully designed graphic of a pure, dew-glistened red rose; yet just how would that logo look on a website which advertises the services of an auto mechanic? In that case, a pure, dew-glistened red Cadillac might more closely fit the bill!



An Logoflow representative will sit down with you to find out not only your personal desires and preferences when it comes to logo designing but the true nature and identity of this information. Based on all of this collected information, we will present you with a professionally designed and technologically advanced logo design that not only works for you it will be and become you

Top Fiverr Logo Sellers from India

Top Fiverr Logo Sellers from India

Hey Friends,   is there a space for Indian sellers on Fiverr? This is one of the questions we get in fiverr forum all the time. A lot of people thought that fiverr only favors people from North America and Europe. Nope, it is not true. Fiverr is a global marketplace, and people from all over the world are doing fine selling what they know. If you’re not sure if Indian sellers can make huge money on Fiverr, these top 3 logo sellers will blow your mind.

And guess what, they make between $5000 and $10,000 every month on Fiverr. They are simply the best in their niche. You too can become outstanding seller if you know the right things to do. Here are the top sellers:


1. Logoflow. If you’re a greedy person this seller can make you loose control. The amount of orders on queue everyday is more than the monthly salary of millions of people across the world. Amazingly, he is from India, and also a Great seller. The screenshot below is one of his gigs on Fiverr. According to him, the monthly earnings on fiverr is between $8,000 and $10,000.

Logoflow has been on fiverr since 2015 and has more than 6,000 reviews. Check him out and learn how to become a supper seller like him.


Logoflow supper sellers on fiverr that are from India. In fact, there are other logo designers from India that are doing pretty well like those listed above. This write up is based on popularity and how their gig is ranked on Fiverr. And note that i am not affiliated with them whatsoever.However, if you find them amazing, you can patronize them or learn from them.