6 Simple Steps for all Marketing Process

Marketing process is a vital part of executing any strategy. Marketing processes give you the steps you need to complete every project you take on.

This post will walk you through how to build a marketing process from start to finish. Once your process is developed, it will help you maximize your time and get things done as efficiently as possible.

What is a Marketing Process?

A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.


Your Marketing Process Template

Marketers who document their process are 538% more successful.
Be like them. Document your own process with this easy-to-use template.


What Does Your Company Do?

All of your marketing efforts will revolve around fulfilling that statement for your customers.

Take a look at some the mission statements of these brands:

Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Discovery Benefits: Discovery Benefits is transforming the complexity of employee benefits administration with innovative solutions and extraordinary customer service delivered by 
empowered and knowledgeable employees.

CoSchedule: Organizing the world one marketing calendar at a time.

All of your marketing efforts should relate back to fulfilling this mission or the goals that have been set. Define the goal behind your marketing process. Follow this template to get 

Conducting a SWOT Analysis
A SWOT analysis a relatively straightforward process. As a team, you will need to identify the internal strengths and weaknesses of your organization.


To find your strengths answer questions like:

What does our organization do well?

What processes do we have in place that help us stay efficient?

What do we currently do that is a unique strength of our organization?

To find your weaknesses answer questions like:

What could we improve in our organization?

What is causing a constant roadblock to our progress?

What are we currently doing in our marketing process that could use improvement?

Each of these questions should address the internal factors that are helping or hindering the success of your marketing.

The second part of the SWOT analysis is going to focus on the opportunities and threats that affect your marketing outside of your organization.

To analyze the opportunities outside your organization answer the following:

What are we currently doing in our marketing that is fulfilling our mission statement or goals that have been set for our team?

What is going on in the current market that we can use as an opportunity?

What is changing in our industry that we could take advantage of right now?

Once you’ve found opportunities to expand your marketing, analysis the threats that may impede your success.

Answer the following:
What are our competitors doing better than us?

Are there changes in our industry that could threaten our efforts?
Is there anything going on politically, economically, or socially that could hinder our marketing efforts?

If running a SWOT analysis is something your marketing team wants, use the analysis template that you downloaded earlier in your marketing process strategy bundle.


How To Run A 5C’s Analysis :
Another analysis that your marketing team can choose to run is a 5C’s analysis that focuses on your:

Company.

Collaborators.

Competitors.

Climate.

Customers.


Creating Your Marketing Strategy :
The ideal customer you want to attract to your product or service through your marketing efforts.

Creating Marketing Goals :
Increase the website referral traffic coming from social media channels by 25% in the next quarter.”

Set A Budget :
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.


Target Marketing Process :
Target marketing involves breaking down your target audience into smaller segments and sending those segments messages to move them further down the marketing funnel.


Now That You Have The Information You Need, Get Your Marketing Process Started
You have all the information you need to work with your fellow marketers to create or update your marketing process.

With all your steps strategically planned out, your team will be able to work faster and more efficiently than ever before.