I will do 3 unique modern minimalist business logo design

Logo Design Tips!

#Logo design is a crucial aspect of any business or brand, as it serves as the visual representation of the company's identity. A well-designed logo can help a company stand out, be easily recognizable, and leave a lasting impression on customers. This article will explore what makes a great logo design and offer some tips for creating an amazing logo.

Simplicity is Key

One of the most important aspects of a great logo design is simplicity. A simple logo is easier to recognize and remember, making it more effective in representing a brand. Some of the most iconic logos in the world, such as the Nike "swoosh" or the Apple logo, are incredibly simple in design but instantly recognizable. Avoid adding too many elements or intricate details to your logo, as this can make it look cluttered and overwhelming.

Make it Memorable

A memorable logo is one that sticks in people's minds, even if they only see it briefly. To create a memorable logo, consider incorporating a unique shape, color, or typography. A great example of this is the Coca-Cola logo, which features a unique script font and bright red color that is instantly recognizable.

Reflect Your Brand's Personality

Your logo should reflect the personality of your brand. Consider what you want your brand to represent and choose design elements that reflect those values. For example, if your brand is all about adventure and exploration, you might consider incorporating a bold, adventurous design with vibrant colors. If your brand is more traditional, you might choose a more classic, elegant design.

Consider Color Psychology

Color plays a huge role in logo design and can have a significant impact on how people perceive your brand. Different colors evoke different emotions and feelings, so it's important to choose a color palette that reflects your brand's personality and values. For example, blue is often associated with trust and reliability, while yellow is associated with optimism and happiness. Red can represent passion and excitement, while green is often associated with growth and nature.

Think About Scalability

Your logo should be designed to be scalable, meaning it can be resized without losing its quality or becoming pixelated. This is important because your logo will be used in various contexts, from business cards to billboards. Make sure your logo is designed in a vector format, which will allow it to be resized without losing quality.

Test Your Logo Design

Before finalizing your logo design, it's crucial to test it out to see how it looks in various contexts. Consider how it looks in black and white, how it appears when resized, and how it looks on different backgrounds. You might also consider conducting focus groups or surveys to get feedback on your design.

In conclusion, a great logo design is one that is simple, memorable, reflects your brand's personality, incorporate color psychology, is scalable, and has been tested thoroughly. With these tips in mind, you can create an amazing logo that effectively represents your brand and helps you stand out in a crowded marketplace.

Best logo designer on Fiverr.

How much should I charge for a logo???

Here i am Logoflow, I keep it simple for myself and my clients by charging fixed priced. However, I don’t feel this is the right approch ongoing, especially if I want to build a successful business. As all identity designers know, some projects take substantially longer than others, and in some cases, your work has more value to the business.

how can I be more productive, efficient and profitable. Part of this thinking has included reviewing my logo design prices… am I charging enough?

The Ultimate Guide to Logo Design

In it’s simplest form, pricing your logos comes down to one thing.
Value. Value is the regard that something deserves. It’s the importance, worth, or usefulness of something. I hear it all the time, “How much should I charge for a logo?”
It’s a fair question, but one that can’t be determined universally—your logo rates are not a one-size fits all type of scenario.

And really, that’s the beauty of it. We have the opportunity to price our logos based on the value each one of us provides.

Value-based pricing is all around us.

Starbucks sells a cup of coffee at a premium price — about $3. On the opposite side of the street a cup of coffee from McDonald’s goes for $1. Consumers are willing to pay a premium, but only if there’s enough value to pump into that $10 you’re about to hand the Starbucks cashier.

Let’s say a designer creates a custom logo for only $80.If I asked them if they thought their logo design services are worth $100, they would emphatically say, “No way”.

 So why do some of us settle for cheaper logo pricing when we know our logo services are worth more?

To figure out the “why”, we have to discover root of the decision to settle on the cheap price, and the role we play in the cheapening of our work.
Here are a few reasons we can settle for pricing our logos too cheaply:

 1. Fear.

Not knowing where the next project is coming from can be a scary thing. You’ve got bills to pay, expenses to cover and taxes to plan for. Fear has a crippling nature. It not only has a numbing affect on our decision making, but stunts our creativity too.

We can’t let fear put a strangle-hold on how we price our logo services…not to mention creativity. There’s good news, though.

We can easily counteract these fears by having a backup plan—a shortlist of avenues to get new design leads/jobs. With a plan in place to acquire new leads, you won’t be tempted to decrease your logo rates just for a better chance at winning the project.

Instead, you’ll be worry-free when design inquiries are sparse.

Also, check out this list of 100+ graphic design resources to make your work more efficient and cost-conscience.

 2. Lack of conversion-centered focus.

You’re a creative who wants to do just that…be creative. And that’s completely understandable. But there’s another world that many designers aren’t as attune to. I’m talking about the world of SEO (search engine optimization), A/B testing, analytics strategy, heat mapping, conversion-centered design and conversion rate testing.

Let’s briefly focus in on one of these avenues that won’t take up a lot of your time, but will pay big dividends for your design business.

Conversion rate testing. I’ve found that taking the time to optimize for conversions has correlated to winning a larger percentage of design projects, and in turn, positively impacts design rates.

A higher conversion rate will create a higher demand on your design business. Next to expertise/quality of work, having a high demand is one of the easiest ways to raise your logo design rates.
In order to reach a higher demand, winning more clients is great avenue to pursue. If your demand increases, your logo rates can follow suit. Here’s a conversion test that you need to try out…

I did a simple test to see how many design clients I won from email, and how many were won from a phone call. Pretty straightforward.
The results were eye-opening. The analytics showed a 21% conversion rate when I just used email. But when I was able to speak with the potential client over the phone, the conversion rates skyrocketed to about 65%. That’s a 309% increase!

In other words, you just tripled revenue from this one small change.
This is the power of testing your conversion rates.

Remember…higher conversions mean more revenue, more revenue means your logo rates have more breathing room to increase.

Constantly tweaking and optimizing seemingly small parts of your design business will positively impact your bottom-line over time.

Trust me, if you’re willing to put in the time to optimize for conversions, you’ll increase the demand on your business.

You’ll set yourself up perfectly to price your logos exactly where they need to be.

 3. Your logo rate is…comfortable.

The biggest mistake I see my fellow logo designers make is keeping their logo rates the same for years on end. They get comfortable with a rate which prospects often say “yes” to. Since they say “yes” so much, it has to be the perfect number, right? Not exactly.
Think of your logo portfolio from a couple years ago. Most of us would say that we’ve learned and improved quite a bit over that 2 year timeframe. Many of us would even cringe at some of our old logos. We don’t want some of them to see the light of day. Why?
You’ve upped your game. You’ve honed your craft. You’ve gained valuable experience.

David Airey developed a design pricing formula which I feel is pretty much spot on. Take a look at the formula below to get a better idea for each factor that plays into determining your logo rates:

 Level of expertise
+
Project specification
+
Turnaround time
+
Service and support
+
Level of demand
+
Current economy
+
Physical location
=
Total Cost

 There’s a reason why “level of expertise” is at the top.

Knowledge, skill and design quality all make up this category of expertise. These are some of the biggest determinants of value when your pricing your logo services.

Don’t do a disservice to yourself with a stagnant price which represented your work from a couple years ago.

If you need to set a reminder each quarter to take another look your pricing, get it done. Constantly reevaluate your logo rates so they represent the real value you bring to the table.

7 Awesome Websites To Create Logo For Your Business

A logo which would help people in remembering your business. But wait, making a logo is not at all easy. One needs to find a good talented designer who can express and represent the business in form of a logo. While it’s not an easy task, but surely one can find a logo designer with a little effort. The real trouble in this approach starts appearing with the amount of money one needs to invest in a logo. 

Going by this scientific logic, your business can be expanded if people can recognize your brand. Starting up a business might be easy, but a daunting task is to establish it as a brand, and this can be done when people are able to recognize your brand. So, the question is what can you do to use visual memory power of people for good of your own business? The answer is indeed simple, create a logo. A logo which would represent your business.

But there’s no need to worry, every problem has a solution. In this post, we’ll explore some online sites which would help you in designing a descent looking logo for your business.

These sites provide you with a type of pre-defined templates to design your logo. Just add your brand name, choose an image, adjust various options, do some tweaking and you’re good to go. So, here goes our list of online logo designing sites.


1) FIVERR

Fiverr is the best platform to get your best logo for your business, there are over 20K+ over seller in the site, they can provide a perfect logo for your business, there are many type of service they provide, also there is one best seller is @LOGOFLOW
this is the best seller from India they complete over 14K+ plus happy client in world wide, you can also check it the profile for that, https://goo.gl/W79D4z.


2)Online Logo Maker

This seems like one of the best sites for designing a logo and getting it for really free. A good feature is this site is, it doesn’t force you to create an account for designing and downloading a logo.

You can select an appropriate image from a wide variety of available images in different category or upload a custom image. Put up your brand name, adjust the color, alignment, size, proportion and your logo is ready. Fantastic results just by spending a few minutes online.


3) The Free Logo Makers

This might be a really good option if you really like what you’ve designed in the do-it-yourself editor. Apart from this, one can also hire a graphic designer who can transform unique concepts to awesome designs at just $19. Thus The Free Logo Makers provides variety of options like free, vector and custom logos. This is worthy for anyone on a low budget, but wants a logo personally crafted for their business.


4) Logo Genie

Logo Genie is one of the well known sites to create awesome logos online. It provides a very user-friendly and easy to use interface. Just select the category, put in your company name and you can see a lot of logos already ready.

Once you select a particular logo, you can customize it even further, as per your requirements. Change it’s color, orientation, add some gradient and glow until you are satisfied with it.

5) Logo Garden

Logo Garden provides the user with easy to use DIY editor to make stunning logos. I liked the metallic finish effects and special symbol effects the site provides.
The symbol effects such as trophies and medals makes your logo stand apart and completely awesome

6) Logo Design Image

I felt searching for an image was also tiresome as it displays only five images on one page. So, one needs to keep jumping frequently to other pages.

Despite of providing limited options, it can be useful for some people who don’t want to use alignment, rotation and other options and just want a logo to be picked up very quickly. Once you create a logo, you can download it without any registration.

7) Logaster

Logaster is the place you’ve to visit! Offering a pretty clean UI makes the process of creating logos super fast and efficient. I was pretty much amazed at getting a descent looking logo by just spending a few minutes on the site.

Once you’re satisfied with your logo, you can create an account and quickly grab your freely created logo as a zip file. In the zip file downloaded, you would get six different modified logos like one with transparent background, another one with invert emblems etc. Despite of a low resolution image, it’s not that bad. Also, if you like the logo, you can get high resolution images as raster.


you can hire professionals  on Fiverr that is @Logoflow to design a logo for you. By spending $5-$10, you can get a professional looking logo for your business or blog.

I Will Provide a awesome logo just 5$: 6 Simple Steps for all Marketing ProcessMarketing...

I Will Provide a awesome logo just 5$: 6 Simple Steps for all Marketing Process
Marketing...: 6 Simple Steps for all Marketing Process Marketing process is a vital part of executing any strategy.  Marketing processes give you the...

6 Simple Steps for all Marketing Process

Marketing process is a vital part of executing any strategy. Marketing processes give you the steps you need to complete every project you take on.

This post will walk you through how to build a marketing process from start to finish. Once your process is developed, it will help you maximize your time and get things done as efficiently as possible.

What is a Marketing Process?

A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.


Your Marketing Process Template

Marketers who document their process are 538% more successful.
Be like them. Document your own process with this easy-to-use template.


What Does Your Company Do?

All of your marketing efforts will revolve around fulfilling that statement for your customers.

Take a look at some the mission statements of these brands:

Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Discovery Benefits: Discovery Benefits is transforming the complexity of employee benefits administration with innovative solutions and extraordinary customer service delivered by 
empowered and knowledgeable employees.

CoSchedule: Organizing the world one marketing calendar at a time.

All of your marketing efforts should relate back to fulfilling this mission or the goals that have been set. Define the goal behind your marketing process. Follow this template to get 

Conducting a SWOT Analysis
A SWOT analysis a relatively straightforward process. As a team, you will need to identify the internal strengths and weaknesses of your organization.


To find your strengths answer questions like:

What does our organization do well?

What processes do we have in place that help us stay efficient?

What do we currently do that is a unique strength of our organization?

To find your weaknesses answer questions like:

What could we improve in our organization?

What is causing a constant roadblock to our progress?

What are we currently doing in our marketing process that could use improvement?

Each of these questions should address the internal factors that are helping or hindering the success of your marketing.

The second part of the SWOT analysis is going to focus on the opportunities and threats that affect your marketing outside of your organization.

To analyze the opportunities outside your organization answer the following:

What are we currently doing in our marketing that is fulfilling our mission statement or goals that have been set for our team?

What is going on in the current market that we can use as an opportunity?

What is changing in our industry that we could take advantage of right now?

Once you’ve found opportunities to expand your marketing, analysis the threats that may impede your success.

Answer the following:
What are our competitors doing better than us?

Are there changes in our industry that could threaten our efforts?
Is there anything going on politically, economically, or socially that could hinder our marketing efforts?

If running a SWOT analysis is something your marketing team wants, use the analysis template that you downloaded earlier in your marketing process strategy bundle.


How To Run A 5C’s Analysis :
Another analysis that your marketing team can choose to run is a 5C’s analysis that focuses on your:

Company.

Collaborators.

Competitors.

Climate.

Customers.


Creating Your Marketing Strategy :
The ideal customer you want to attract to your product or service through your marketing efforts.

Creating Marketing Goals :
Increase the website referral traffic coming from social media channels by 25% in the next quarter.”

Set A Budget :
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.


Target Marketing Process :
Target marketing involves breaking down your target audience into smaller segments and sending those segments messages to move them further down the marketing funnel.


Now That You Have The Information You Need, Get Your Marketing Process Started
You have all the information you need to work with your fellow marketers to create or update your marketing process.

With all your steps strategically planned out, your team will be able to work faster and more efficiently than ever before.

social media is transforming logo design

Almost everyone has a smartphone, and almost all of us use Social Media. It’s transformed how we communicate and consume content on a daily basis. This change is having a direct impact on how designers are approaching logo design, and in this blog, I want to talk through a few of the developments I’ve noticed.

Social media has become one of the fastest, cheapest and easiest ways to interact with your target audience. For that reason, it’s very likely to be the place where people will see and engage with a companies brand identity the most.

Logoflow Designing for small sizes is nothing new. It’s common practice to design a logo that’s versatile (read my SMART logo principles for more common practice logo design tips), but before social media, a super tiny logo was not so important. In the pre-smartphone-era, a logo would most commonly be seen in an email signature, on the top bar of a website, on the packaging, and the shops exterior – meaning 50mm was realistically the smallest a logo would be seen (I’m ignoring 16-pixel favicons as they have always been tucked away anyway). Here today, because of social media, for an identity to have an impact it must look good at super tiny sizes.

An example of a brand identity that’s evolved because of the developments in social media is The Premier League, who launched a new logo in February 2016 designed by global agency DesignStudio and Robin Brand Consultants.

appearing somewhat unprofessional. The revised design includes only the lion’s head, which is a much more simplified icon that looks great on social media, yet still has a dramatic impact at larger sizes too.

The term ‘Logo Systems’ has been used to describe this type of logo, and they are designed as a framework that can be modified, whilst remaining identifiable

It has a lot of power and influence. By changing only her twitter icon to a variant of its logo, Hillary Clinton is able to draw attention to any topic, without using words or any other imagery than her logo.


When a logo is launched it sparks huge discussion online. Thanks to social media we can instantly share our opinions of a logo, and every man and his dog have an opinion to share. What’s scary is that this feedback is instant, and globally visible to anyone, meaning both the company it represents and the designer responsible will see every word of it.

The Best Logo design service Start From 5$ - Classified Ad

The Best Logo design service Start From 5$ - Classified Ad

Motion in branding For Logo design

Logoflow specialises in branding (including branding with motion) and broadcast design. His motion skills together with his branding skills help to bring visual identities alive. He’s now taken the leap to full-time freelance, so able to offer his skills to companies and designers alike. You gotta check out his showreel below, it’s amazing…

I’ve done a little video and animation work in my career, however, never go into motion design. I’m fascinated by what Andy is capable of doing for companies of all sizes, and will surely recommend him to my clients.

Importance of motion in branding

Screens are all around us now. We spend our days looking at computer, phone, tablet and TV screens. Sometimes all at the same time. This creates more opportunity in terms of design for moving image.

Adding motion and even sound to the toolkit of any brand identity is becoming more and more important as we move into this world. Brand elements can’t afford to just appear static, they need to move, flow and live in these new digital places.

The idea of moving logos aren’t anything new. For years, film studios and then later TV channels (naturally) had it in the bag, but this tended to focus on just their logos and not any other part of their brand toolkit. Arguably they could be regarded as even more so than some of the films themselves

Just as brands protect their colour values, typefaces and logo, so too will they value the protection of their animation style. It’s important as the animation style can help further brand recognition in the same way as colour and typeface do.
brands using motion

O2 by Lambie Nairn

An early adopter of understanding the value of motion with bubbles asset.

Google by Google Design

Fluid, slick and seamless motion, linking the UX with the rest of the 
identity.

Newsbeat by Moving Brands
Personality and vibrancy of the brand shown through the motion of the identity.

Eir by Moving Brands

Fresh and fluid motion for a new brand with a breath of fresh air.

Netflix by Gretel

Representing “the infinite, ever-changing catalogue”


There are success stories and if you read this article, you already know some of them.

Even big brands need a makeover from time to time, there’s no shame in doing it for a small business as well.

TECHNIQUES TO DESIGN KILLER GRAPHICS

Logoflow Good graphics will go a long way towards making a blog post look interesting and high quality. Today I want to show you how to create graphics that make people want to read and share your work. Let’s talk about where you can find good photos. There are tons of sources, but let’s focus on just three (you can suggest more in the comments).


FreeImages.com

I’ve used this site for nearly a decade. It used to be called sxc.hu, but they’ve just rebranded with a more user friendly name. Create an account and then you can search and download thousands of high quality images.


Unsplash

Unsplash is a collection of completely free (you don’t even need to attribute the photographer) photos. They release a new bundle of 10 photos every 10 days. And the quality is fantastic! The only issue is that there are now so many amazing photos that it is hard to find exactly what you are looking for. My solution is to scroll quickly through the site (it has infinite scrolling) and open each new photo in a new tab. Here are three random photos from Unsplash:


Flickr Creative Commons

If you need something more specific, Flickr Creative Commons search has been my go-to place for years. When doing an advanced search you can specify what licenses you want to search within. In most cases you need to attribute the photographer, but that’s easy with a simple text link.

1. Adding color + detail

A photo will add a lot to any blog post, but anybody can use the sites I mentioned above to get one, so you’ll have to take a couple of extra steps if you want your image to stand out.

Here’s a short video tutorial on how to turn a good, but very common, photo into something unique to your site.

2. Icons

Logoflow next go-to method is to add icons. You can create simple, effective graphics just by adding a few simple icons to it. This image was for a post about how content combined with marketing automation can lead to new clients. Originally I was going to design something fancy to illustrate the point, but then I realized I could get a similar effect in five minutes if I used three free icons.


3. Photos + Icons

To take your images to the next level, tell a new story with your photos by combining them with icons.


4. Making text interesting

It’s often tempting to write your post title into the image itself. That’s fine, but only if you do something interesting with it. Pat Flynn does a great job with that on his blog. Notice how he lays two fonts creatively on top of a relevant photo. Just be careful with this; 


5.Using color

The easiest thing to do is simply add some color. Ideally, you should use a color that matches your image. Here’s a simple tutorial in which I’ll also show you how to add a shadow detail to the text:


6. Shapes and lines

The next technique is to add simple shapes and lines to make your text more interesting. That’s what I did for this ‘designing with CSS3’ post. The simple blue banner really makes the post title stand out. Combining a photo with some fancier text designs can make a great background.


Sometimes you say something so smart that you want to make sure everyone reads it. You can pull that out into a little graphic to show off just how intelligent your ideas really are.

https://goo.gl/W79D4z

The 5 Different Logo Design Styles

The 5 Different Logo Design Styles,Where would McDonald’s be without their golden arches, UPS without their brown shield emblem, Each of these logos perfectly encapsulates the associated brand, and yet, each is an entirely different type of logo design.

The same way that food falls into basic food groups, logos fall into 5 basic styles, each with their own unique strengths and weaknesses. Here’s a definition of each logo type, along with some tips on how to choose one that properly represents your company.

Want some help deciding which logo style will work best for your brand? Our logo services team will evaluate your brand and create an original logo that speaks to its core identity.

1. Wordmark (Text logo)

In a recent study of logos belonging to the top 100 brands in the world, 40% of them consisted only of text, often stylized using a unique font. These are known as word marks or sometimes logotypes (since they are logos composed entirely from “type”).

Wordmarks work best when the name of the company is very distinctive. Google has a simple, minimalist logo design, but it works for them in part because their name is so quirky and memorable (not to mention short). The same can be said for Yahoo, P interest, and other brands that use relatively simple text as their company logo.

Text-only logo styles are an excellent choice for smaller companies who are just getting their feet off the ground. When getting the word out about your business is crucial, it’s not a bad idea to have a logo that very clearly communicates the name of your company.


2. Lettermark (Initials)

Simplicity is key when creating a logo, and letter-marks are about as simple as it gets. They’re similar to word-marks in that they’re comprised of text, but highlight the company’s initials rather than their full name.

This can be handy if your organization’s name is difficult to pronounce or especially long. After all, “IBM” makes for a much catchier and more concise logo than “International Business Machines.” When you know that you’ll have minimal space available for branding (like when working with a very small product), lettermarks are a good way to save on size and still provide an indication of your brand’s name.

Additionally, using a lettermark logo design assigns equal visual weight to every word in the name of your company, which may make them easier for customers to remember. “EA” acts as a simple mnemonic device that helps to familiarize people with the “Electronic Arts” brand.


3. Symbol or Icon

This makes them very useful for global companies, since consumers in other countries can associate the logo design with an identity regardless of what languages they understand.

They’re also helpful when the name of your company is very long and doesn’t lend itself well to an abbreviated lettermark; a group called the “Pediatric Ophthalmology Organization” might prefer a brandmark that doesn’t draw attention to their unfortunate acronym.

However, a brandmark logo type can be a risky move. Since it’s only a symbol, a person looking at it won’t be able to see your company name (unless maybe you’re The Company Formerly Known as Prince). That means it might not be the best choice for a new startup or a smaller company that’s trying to get people more familiar with their brand.

Note that in that same study of the world’s top 110 brands, only 10% of them consisted solely of a symbol, suggesting that this type of logo works best for very high-profile companies that are influential enough to be widely recognized by a symbol alone.


4. Text and Symbol

70% of the top brands’ logos incorporate both text and a symbol. Combination marks (occasionally known as iconic logotypes) are the best of both worlds, so it makes sense that they’d be so popular; they spell out the name of a company while simultaneously associating it with a visual icon.

Because combination marks are more complex, they require more time and thought to design effectively. But that extra work gives you a logo design that’s more versatile than most. These logo types can often be split apart, giving you the ability to use the text or the symbol independently if the situation calls for it.

From a legal perspective, combination marks tend to be easier to trademark than symbol-only logos, which can often look a bit similar. Making a logo that resembles a red five-pointed star puts you at odds with every other company with a similar registered logo (Macy’s and ReverbNation, to name a couple), but including unique text can help set you apart.


5. Text Inside Symbol

They tend to resemble the look of an official badge or seal, making them a common choice for government and political organizations, but they’re also used by well-known private companies like Starbucks Coffee and Harley Davidson.

Still, you need to be careful with emblem logos, especially when working with print. Since the text needs to be small enough to fit inside of the symbol in the first place, these types of logos may not always print legibly at smaller sizes.


Conclusion

Deciding on a basic logo style should be one of your very first steps in developing a visual brand. Once you decide which type of logo design will work best for your company, you can choose a logo color scheme, font and other details to represent your identity.


Is there one logo type that you prefer above the rest? Have you noticed any particular trends in the logo styles that companies use? Please leave your thoughts in the comments below!

Techniques for Creative Two-Letter Logos

Techniques for Creative Two-Letter Logos By Logoflow

Though it has unique advantages compared to other logo design styles, using a combination of typography as a visual component can be a tough tightrope to walk, especially when you want it to represent your entire brand. Make your letter-based logos (commonly called letter marks or ligatures) look too much like conventional “pictures,” and they lose their ability to communicate a direct message. But if your letters are too plain-looking, they’ll fail to make a visual impact on the audience.

Fortunately, we’ve rounded up our favorite techniques for creating two-letter logos to help you out By Logoflow

Removing and cropping

Sometimes getting two letters to work as a lettermark isn’t about adding something, but rather removing something in a way that ties them closer together.


Using negative space

When you use negative space in interesting ways (such as including a hidden image), it compels audience to do a double take and examine the logo more closely.

Creating bridges

When letters just don’t want to connect in any natural way, try building a bridge from one letter to the other with additional illustrations, shapes, arrows, or curves. You can use any sort of visual connector, so long as it doesn’t obscure the letters in such a way that renders them unreadable.

Similar letters

When you’re lucky enough to get to use visually similar letters in your lettermark, you can find a lot of success from exploiting those similarities.

Using symbols

Symbols can make it easier for audiences to instantly associate your letter mark with the type of business it represents. It could be an object directly related to what you do, or something more representative of the brand’s personality.

If you’re struggling to remember what a ligature or a crossbar is, it might be time to call in the cavalry. Our professional logo services will take the pressure off and make the logo design process as simple as possible.

Sometimes your ligatures will look like a font that is too tightly kerned, not letters that were connected deliberately. In these cases, try breaking up the kerned look by adding serifs, creating a pattern, or using colors to differentiate between the two letters.

Be careful about creating a “new” letter when you’re combining two similar looking letters. The point of a ligature is to have individual letters that are connected while still maintaining their individuality. Hybrid letters sometimes end up looking nothing like either of the letters they’re made from. If your ligature ends up looking like something totally alien, find a way to break it up so your audience understands.

Try different combinations of techniques to create something unique and new. However, avoid overloading your lettermark with too many bells and whistles. The more alterations you put a letter through, the harder it is to read

Always remember that the “letter” part of the word “letter mark” is the most important. You can alter, move and change the letters all you want, but when it starts to look more like a symbol or picture, it stops being a letter mark.